wasted spend
Google Ads ROI
You are spending money on Google Ads in your city but the phone is not ringing. The problem is not your ads. It is what happens after someone clicks. If your Maps listing and reviews do not back up your ad, the click is wasted.
91
Markets Covered
53,665
Businesses Tracked
439
Avg Reviews (Top 5)
91
High-Competition Markets
Google Ads ROI Across 91 U.S. Markets
Based on Formula Won Labs' analysis of 53,665 local service businesses across 91 U.S. markets, 91 of those markets show high competition levels for local search visibility. General Dentistry is the most competitive category nationally with 2,696 businesses running Google Ads across all tracked cities. Los Angeles, CA leads in total advertising activity with 3,445 businesses competing for visibility. The average top-5 business across all markets and categories has 439 reviews.
How We Help
- Ads-to-Maps audit
- Trust layer optimization
- LSA qualification
- Conversion path analysis
- GBP-ads alignment
What people search for
Google Ads ROI in Major Markets
Growth Markets
Emerging Markets
Other Services
Research by Formula Won Labs. Market data based on analysis of 53,665 local service businesses across 91 U.S. markets, 6 industry categories. Last updated March 2026.
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