Formula Won Labs

Three Pillars That Grow Your Business

Get found by more customers. Never miss one. And run it all on a website AI engines actually recommend.

[ Pillar One ]

Visibility

Your customers check Google Maps, ask ChatGPT, and read reviews before they call anyone. If you don't show up in those places, the call goes to whoever does. We fix your Google Maps ranking, grow your reviews, and make sure you're the business they get pointed to, so customers find you first.

Google Maps Positioning

The higher you rank on Google Maps, the more calls you get. We rebuild your Google Business Profile from the ground up, fix what is holding you back, and expand the area where your listing appears so more customers find you.

Show Up When People Ask

When someone asks ChatGPT, Perplexity, or Google which business to call, most local owners have no idea if they get named. We find out, then make sure you're the one they get pointed to.

Review Growth

A business with 47 reviews beats one with 12, every time. We set up automated review requests after every job, handle replies, and build your count month over month.

GBP Optimization and Posting

Google rewards active profiles. We post 3 to 5 times per week, optimize your categories, services, photos, and attributes so your listing signals to Google that your business is active and relevant.

Website Performance

Google checks your website before deciding where to rank your Maps listing. We build sites that load fast, work on every device, and support your Maps ranking.

Market Coverage Expansion

You serve a 20-mile radius but only show up in searches near your address. We expand your visibility across your full service area so customers in neighboring cities find you first.

Content That Ranks

Google needs proof you serve the areas you claim. We build pages targeting specific services in specific cities so you show up when someone searches your service plus a city name.

Reputation Monitoring

New reviews get a response within 24 hours. We monitor Google, Facebook, and Yelp, draft replies using AI, and alert you when something needs your attention.

Visibility Reporting

Monthly reports showing your Maps ranking positions, where you're getting named on ChatGPT and Google, review velocity, and GBP activity score. You see exactly what changed and what we're doing next.

What ranking #1 looks like

HVAC near me
1
2
3
Map data © Google
1

Your Business

4.9(127)·HVAC Contractor

123 Main St · Open now

WebsiteDirections
2

Competitor A

4.2(43)·HVAC Contractor

456 Oak Ave · Open now

WebsiteDirections
3

Competitor B

3.8(19)·HVAC Contractor

789 Pine Rd · Closes 5PM

WebsiteDirections
More places

Review momentum

Review Velocity

ReviewBoost

+18

new reviews this month

Aug
Sep
Oct
Nov
Dec
Jan
Recency signals = higher Maps ranking

Calls captured

This Month

+8

calls captured

+31% vs last month

[ Pillar Two ]

AI Automations

Most local businesses lose customers between the first call and the booked appointment. Missed calls, slow follow-ups, and no-shows add up fast. We install AI-powered automations that answer calls, respond to leads, and recover missed appointments 24/7, without adding work to your plate.

AI Receptionist

An AI voice agent answers your phone 24/7, qualifies callers, and books appointments on your calendar. Works nights, weekends, and holidays. Replaces a $3,000/month receptionist at a fraction of the cost.

Missed Call Text-Back

When a call goes unanswered, an SMS fires automatically within seconds. The customer gets a response. You get a second chance at the job instead of losing it to whoever picks up next.

AI Website Chat

A trained AI chatbot on your website handles visitor questions, qualifies leads, and books appointments around the clock. Works across web chat, SMS, Facebook Messenger, and Instagram DMs.

Speed-to-Lead

New leads get a text and email within 60 seconds of filling out a form. Then a 3 to 7 day nurture sequence follows up automatically. The business that responds first wins 78% of the time.

Appointment Reminders

Automated SMS and email reminders at 24 hours and 1 hour before every appointment. No-shows trigger a rebooking sequence automatically. Near-zero effort after setup.

Database Reactivation

Your old customer list is a goldmine. We run targeted SMS and email campaigns to past customers who haven't booked in months. Most businesses see 15 to 30 reactivated leads in the first two weeks.

[ Pillar Three ]

Website Design Built for AI Search

Wix and Squarespace produce competent-looking sites. They also share the same ceiling: thin schema, blocked AI crawlers, weak Bing presence, JavaScript-only contact paths. Your business will not get cited in ChatGPT or Claude no matter how the homepage looks.

We rebuild your site on Next.js with the AEO infrastructure AI engines actually need: schema markup, crawler allowlist, IndexNow, Bing Webmaster, server-rendered HTML, Core Web Vitals tuned by default. 38 industry design archetypes to pick from, or a custom build for your brand. Live in two to three weeks.

38 industry archetypes

Pick the design that fits your business. Each one is a working demo you can see live before you commit.

AEO infrastructure baked in

Schema, crawler allowlist, IndexNow, Bing Webmaster, hreflang. The checklist most agencies sell as an upgrade ships standard.

Two to three weeks

We migrate your existing content and rebuild the site on the archetype you choose. No template lock-in, no monthly platform fee.

[ By Industry ]

The Playbook is Different for Each Industry

An HVAC company in July and a med spa in February don't get found the same way. Each industry hub shows the specific visibility tactics, automation patterns, and content angles that move the needle for that vertical.

Roofing

Storm chase, hail map, insurance work, free-inspection calls.

See the roofing playbook

Plumbing

Emergency calls at 2am, drain cleaning, water heater installs.

See the plumbing playbook

HVAC

Seasonal demand, maintenance plans, install vs repair pricing.

See the hvac playbook

Electricians

Panel upgrades, EV chargers, lighting, generator installs.

See the electricians playbook

Pest Control

Recurring quarterly plans, termite warranties, mosquito programs.

See the pest control playbook

Property Restoration

Water, fire, mold. Insurance-driven emergency work.

See the property restoration playbook

Cleaning Services

Residential, commercial, move-out, and recurring contracts.

See the cleaning services playbook

Auto Repair

Independent shops, diagnostic work, fleet maintenance, EV.

See the auto repair playbook

Dentists

New-patient offers, cosmetic, Invisalign, insurance-driven booking.

See the dentists playbook

Orthodontists

Free consults, financing, clear-aligner and braces conversion.

See the orthodontists playbook

Optometrists

Exams, insurance-accepted lists, dry-eye and pediatric specialties.

See the optometrists playbook

Chiropractors

New-patient specials, sports injury, prenatal, decompression.

See the chiropractors playbook

Med Spas

Botox, laser, body contouring. High-AOV consult bookings.

See the med spas playbook

Veterinarians

Wellness plans, exotic specialties, after-hours emergency triage.

See the veterinarians playbook

Catering

Wedding, corporate, drop-off. Booking calendar + tasting flow.

See the catering playbook

[ Pick A Design ]

Pick a design. Get a website AI actually recommends.

Most websites look fine and never come up when potential customers ask ChatGPT, Claude, or Perplexity for a local business. We rebuild your existing site on a foundation those engines actually read. Same visual quality as Wix or Squarespace. The calls and bookings start flowing in.

Here is what every site we build comes with

  • Your business name, hours, address, phone, and services written in a format that ChatGPT, Claude, Perplexity, and Google AI can quote directly to customers.
  • Explicit permission set for 16 AI search engines including ChatGPT, Claude, Perplexity, Google AI, Apple Intelligence, and Mistral so they can read your pages without guessing.
  • Every time you update the site, Bing knows within minutes (Bing powers ChatGPT's web search, so faster updates equal faster citations).
  • Verified with Bing Webmaster and Google Search Console on day one so your pages start appearing in search within days, not months.
  • Pages built into the HTML itself so AI engines can read them even when their browsers do not run JavaScript.
  • Phone numbers, emails, and hours formatted so AI assistants can copy them straight into a reply to your customer.
  • Pages load in under two seconds (a Google ranking factor and a customer trust signal).
  • Mobile-first design that looks correct on every phone size (more than 60% of local searches happen on mobile).
  • Star ratings, hours, and pricing shown directly inside Google search results without extra work.
  • Built-in FAQ section that AI engines pull from when customers ask common questions about your business.
  • Service-area pages for each city or neighborhood you cover so you show up for the right local searches.
  • Clean handoff to your GoHighLevel CRM, email, or SMS so every form submission goes exactly where you need it.
Editorial Elegant archetype demo

Editorial Elegant

Refined and quiet

Live demo

Serif headlines, dark burgundy with brass accents, photography that breathes.

Private chefFine diningHospitality
View live demo
Imaginative archetype demo

Imaginative

Hand-drawn and playful

Live demo

Custom illustration over photography, themed brand world.

Kids partiesThemed eventsChildcare
View live demo
Bold Typography archetype demo

Bold Typography

Headlines that shout

Live demo

Oversize type, color blocks, headline as the hero.

Food truckQSRCasual restaurants
View live demo
Magazine Editorial archetype demo

Magazine Editorial

Asymmetric and layered

Live demo

Mixed type, multi-column grid, project portfolio first.

Home remodelingArchitectureEditorial
View live demo
Warm Homely archetype demo

Warm Homely

Earthy and approachable

Live demo

Cream, terracotta, sage. Softer photography, friendly type.

Personal chefMeal prepComfort food
View live demo
Vibrant Brand archetype demo

Vibrant Brand

Saturated and energetic

Live demo

One bold brand color drives the whole site, action photography.

Boutique fitnessHIITSpin or boxing
View live demo
Dark SaaS Brutalist archetype demo

Dark SaaS Brutalist

Data-first, no softness

Live demo

Pitch-black background, electric yellow-green accent, bento class grid, persona tabs, scroll-triggered metric counters. Looks like Linear or Stripe, feels like a real gym.

Strength gymPowerliftingHIIT studioSport performance
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Modern Minimal archetype demo

Modern Minimal

Clean grid, restrained

Live demo

Whitespace led, sans-serif, two color palette, no decoration.

Wellness studioPilatesYoga
View live demo
Zen Editorial archetype demo

Zen Editorial

Owner essay as hero, scroll-morph

Live demo

Linen and sage, proprietor essay above the fold, date-grid schedule. Built for owner-operated meditation and yoga studios.

Yoga studioMeditation centerZen / mindfulness
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Themed Niche archetype demo

Themed Niche

One vertical, all in

Live demo

Palette and photography dialed to one specific niche.

Wedding plannerFloristEvent design
View live demo
Rustic Textural archetype demo

Rustic Textural

Wood, linen, burlap

Live demo

Textured backgrounds, hand-feel type, organic-edge shapes.

Craft bakeryFarm-to-tableArtisan goods
View live demo
Cinematic Photo archetype demo

Cinematic Photo

Full-bleed and moody

Live demo

One dish, edge to edge, minimal overlay text.

SteakhouseOmakaseFine dining
View live demo
Trust Forward archetype demo

Trust Forward

Credentials and people

Live demo

Deep navy with warm cream and brass. Attorney or advisor profile cards and practice areas as the centerpiece.

Law firmAccountingFinancial advisor
View live demo
Service Direct archetype demo

Service Direct

Big phone, real trust

Live demo

Deep navy and safety orange. Phone number above the fold, trust badges before you scroll, service tiers next.

HVACPlumbingElectricalRestoration
View live demo
Calendar Grid archetype demo

Calendar Grid

The schedule IS the site

Live demo

Near-black, signal orange, Space Grotesk bold. Sticky date headers, event rows, and a marquee show as the hero.

Music venueEvent spaceFitness studioTheater
View live demo
Bento-Card Feature Grid archetype demo

Bento-Card Feature Grid

Hierarchy through size

Live demo

Navy and warm white. Lead service spans two columns with a photo; supporting services fill typographic one-column cards. Size communicates priority without numbered lists.

Multi-practice law firmMed spa with several treatmentsMulti-service business
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Proprietor Essay archetype demo

Proprietor Essay

The owner is the differentiator

Live demo

Warm cream, brass accents, Cormorant Garamond serif. A 250-word first-person letter replaces the hero carousel. Reads like correspondence, not a website.

Specialty retailIndependent bookstoreWine shopPen shop
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Editorial Magazine archetype demo

Editorial Magazine

The catalog as the site

Live demo

Off-white paper, near-black ink, single warm amber accent. Serif display headlines, monospace metadata. Single-column catalog, owner portrait header, dual-axis filter. No card grids.

Record shopWine shopSpecialty bookstoreKnife shop
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Light SaaS archetype demo

Light SaaS

Off-white and frictionless

Live demo

Warm off-white background, electric blue accent, amber sticky phone bar. Bricolage Grotesque headings, numbered how-it-works flow, transparent pricing table. Linear light-mode energy applied to a licensed neighborhood plumber.

Independent plumberDrain serviceHome services
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Dark SaaS Brutalist (Trades) archetype demo

Dark SaaS Brutalist (Trades)

Black, blue, and no-nonsense

Live demo

Pitch-black background, electric blue accent, brass-amber tel: bar. Inter Tight 800-weight headings, six-step numbered process, persona tabs for three buyer types. Looks like a SaaS product site. Works for a licensed plumber.

Independent plumberDrain serviceHVACElectrician
View live demo

Every design above has a live demo you can click through right now. Already have a site? We start with a free AI search audit, then quote the rebuild against the design that fits your brand.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.