AI visibility infrastructure
More customers find you.
More of them call. More of them buy.
Most agencies build a website and disappear. We build the site, then run everything after: catching missed calls, booking appointments, answering chat, asking for reviews. Every month you get a plain-English recap of what changed.
- Days to first Google calls
- 60-90
- AI receptionist coverage
- 24/7
- Long-term contracts
- 0
- Monthly plain-English recap
- 1x
Days to first Google calls
AI receptionist coverage
Long-term contracts
Monthly plain-English recap
Live signals from real clients
A snapshot of the three things we watch every day — where you show up on Maps, how your listing reads, and how many calls landed this month.
Visibility Radius
AI readyExpand your Google reach
Found by AI search too
Google Business
Your Business
This Month
+8
calls captured
+31% vs last month
[ What We Do ]
Two ways we grow your business
Get found by more customers. Then make sure you never miss one.
What's inside every plan
The website is the first thing you see. The plumbing behind it is the rest of the product.
Tap a marker to see what each piece does
Your website
Built once, owned by you, hosted on Vercel. Real prices published; no call-for-quote wall. Rebuilds start from a design in your industry, not a template farm.
How it works
Ninety days is when the phone starts ringing from Google. This is what happens in between.
Versus the alternatives
The comparison you're already running in your head, written down.
| Feature | Formula Won Labs | Big agency | Cheap freelancer | DIY |
|---|---|---|---|---|
| Real prices published on the website | ||||
| You own the code | ||||
| Plain-English monthly recap | ||||
| 24/7 AI receptionist + missed-call text-back | ||||
| No long-term contracts | ||||
| Cheapest price to start | From $1,500 |
The row we lose on is deliberate. A page that ticks every box is a pitch, not a comparison.
[ Pick A Design ]
Pick a design. Get a website AI actually recommends.
Most websites look fine and never come up when potential customers ask ChatGPT, Claude, or Perplexity for a local business. We rebuild your existing site on a foundation those engines actually read. Same visual quality as Wix or Squarespace. The calls and bookings start flowing in.
Here is what every site we build comes with
- Your business name, hours, address, phone, and services written in a format that ChatGPT, Claude, Perplexity, and Google AI can quote directly to customers.
- Explicit permission set for 16 AI search engines including ChatGPT, Claude, Perplexity, Google AI, Apple Intelligence, and Mistral so they can read your pages without guessing.
- Every time you update the site, Bing knows within minutes (Bing powers ChatGPT's web search, so faster updates equal faster citations).
- Verified with Bing Webmaster and Google Search Console on day one so your pages start appearing in search within days, not months.
- Pages built into the HTML itself so AI engines can read them even when their browsers do not run JavaScript.
- Phone numbers, emails, and hours formatted so AI assistants can copy them straight into a reply to your customer.
- Pages load in under two seconds (a Google ranking factor and a customer trust signal).
- Mobile-first design that looks correct on every phone size (more than 60% of local searches happen on mobile).
- Star ratings, hours, and pricing shown directly inside Google search results without extra work.
- Built-in FAQ section that AI engines pull from when customers ask common questions about your business.
- Service-area pages for each city or neighborhood you cover so you show up for the right local searches.
- Clean handoff to your GoHighLevel CRM, email, or SMS so every form submission goes exactly where you need it.
Editorial Elegant
Refined and quiet
Serif headlines, dark burgundy with brass accents, photography that breathes.
Imaginative
Hand-drawn and playful
Custom illustration over photography, themed brand world.
Bold Typography
Headlines that shout
Oversize type, color blocks, headline as the hero.
Magazine Editorial
Asymmetric and layered
Mixed type, multi-column grid, project portfolio first.
Warm Homely
Earthy and approachable
Cream, terracotta, sage. Softer photography, friendly type.
Vibrant Brand
Saturated and energetic
One bold brand color drives the whole site, action photography.
Dark SaaS Brutalist
Data-first, no softness
Pitch-black background, electric yellow-green accent, bento class grid, persona tabs, scroll-triggered metric counters. Looks like Linear or Stripe, feels like a real gym.
Modern Minimal
Clean grid, restrained
Whitespace led, sans-serif, two color palette, no decoration.
Zen Editorial
Owner essay as hero, scroll-morph
Linen and sage, proprietor essay above the fold, date-grid schedule. Built for owner-operated meditation and yoga studios.
Themed Niche
One vertical, all in
Palette and photography dialed to one specific niche.
Rustic Textural
Wood, linen, burlap
Textured backgrounds, hand-feel type, organic-edge shapes.
Cinematic Motion
Video-led and chaptered
Ambient video behind the headline, numbered chapters, an interactive spread explorer and a head-to-head table.
Arcade Cinematic SaaS
Cabinet-black, chrome type, CRT scan
The motion kit rebuilt for indie SaaS. Cabinet-black ground, Atari-yellow chrome hero, electric cyan eyebrows, hot magenta bloom, CRT scanline overlay. Dashboard hotspot, three-step onboarding, honest showdown table.
Cinematic Ivory
Light, serif, composed
The motion kit on an ivory ground. Fraunces, antique gold, a year-long chapter arc.
Cinematic Fresh
Bright, punchy, on time
The motion kit in daylight. Forest green, a citrus band, hard numbers and delivery times.
Cinematic Photo
Full-bleed and moody
One dish, edge to edge, minimal overlay text.
Trust Forward
Credentials and people
Deep navy with warm cream and brass. Attorney or advisor profile cards and practice areas as the centerpiece.
Service Direct
Big phone, real trust
Deep navy and safety orange. Phone number above the fold, trust badges before you scroll, service tiers next.
Calendar Grid
The schedule IS the site
Near-black, signal orange, Space Grotesk bold. Sticky date headers, event rows, and a marquee show as the hero.
Bento-Card Feature Grid
Hierarchy through size
Navy and warm white. Lead service spans two columns with a photo; supporting services fill typographic one-column cards. Size communicates priority without numbered lists.
Proprietor Essay
The owner is the differentiator
Warm cream, brass accents, Cormorant Garamond serif. A 250-word first-person letter replaces the hero carousel. Reads like correspondence, not a website.
Editorial Magazine
The catalog as the site
Off-white paper, near-black ink, single warm amber accent. Serif display headlines, monospace metadata. Single-column catalog, owner portrait header, dual-axis filter. No card grids.
Light SaaS
Off-white and frictionless
Warm off-white background, electric blue accent, amber sticky phone bar. Bricolage Grotesque headings, numbered how-it-works flow, transparent pricing table. Linear light-mode energy applied to a licensed neighborhood plumber.
Dark SaaS Brutalist (Trades)
Black, blue, and no-nonsense
Pitch-black background, electric blue accent, brass-amber tel: bar. Inter Tight 800-weight headings, six-step numbered process, persona tabs for three buyer types. Looks like a SaaS product site. Works for a licensed plumber.
Every design above has a live demo you can click through right now. Already have a site? We start with a free AI search audit, then quote the rebuild against the design that fits your brand.
Live from the FWON stack
The numbers under the pitch.
Rendered from the same Supabase the operators query. Refreshed hourly. Nothing invented.
- 441
- AI visibility runs
- 14k
- Search queries tracked
- 3.3k
- Buyer questions in the AEO corpus
- 91
- Metros in the pSEO network
ChatGPT, Gemini, Claude and Perplexity, tracked over time
Real Google impressions, per URL, refreshed weekly
Extracted from real intent, indexed for AI answers
Each with its own signal-city pages and local schema
Real Results from U.S. Businesses
Trusted by local businesses across the country to get found, get calls, and grow.
“We were barely showing up on Maps. Within 90 days our visibility tripled and the phone started ringing again. We went from maybe 5 calls a week from Google to over 15.”
3x
More Calls Per Week
From Google Maps
200%
Visibility Increase
Across service area
“We didn't even know people were using ChatGPT to find dentists. They set us up so we show up when someone asks now. We've gotten new patients who said they found us that way.”
Live
Named on ChatGPT, Perplexity, Google
When people ask for a dentist
12+
New Patients Who Found Us That Way
First 90 days
“They pulled up a map showing everywhere we were invisible. Then they fixed it. We went from showing up in 2 nearby areas to covering our whole service territory.”
8x
Area Coverage
From 2 areas to 16
60days
To First Results
Calls up every month since
[ Free tools ]
The free tools we use and recommend
A curated hub of the free tools that make local businesses faster. The one below is our own; the rest are on the hub.
[ Stay in the loop ]
Hear when we add a new tool.
We send an email when we add a new tool to the hub or catch something worth passing on. Not a marketing list. No selling. Unsubscribe any time in one click.
- Free tools, honest takes, no affiliate links.
- Zero to two emails a month, never more.
- Written by hand, not templated blast.
Find out where you're losing calls
Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.
No contract. No credit card. No sales pitch unless you want one.