Formula Won Labs

Corporate & Daytime Catering Website Design: Cinematic Fresh Archetype

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Brooklyn · Manhattan · Weekdays since 2018

Feed the whole floor.
Send one email.

Weekday lunch and daytime event catering for 12 to 400. Cooked in Bushwick that morning, delivered set up and labelled, on your table by 11:45. No app, no group order, no chasing.

Get a quoteSee this week
Headcount
12-400

Headcount

On the table by
11:45

On the table by

Cooked that morning
6 am

Cooked that morning

Notice for a first order
48 hrs

Notice for a first order

DumboFlatironHudson YardsMidtownWilliamsburgLong Island CityAll-handsBoard lunchesOffsitesTraining daysLaunch weeks
Lunch was the one meeting nobody ran.

Lunch was the one meeting nobody ran.

Before Noonday, Dana ran operations for a two-hundred-person company in Flatiron, and every Thursday she lost an hour to lunch. A group-order link, forty replies, three people who missed the cutoff, a delivery that arrived in bags, and a conference table that looked like a food court by 12:30.

Noonday is the version of that Thursday where she sends one email at three, and at 11:45 the next day a table is set, labelled and warm, with the allergy plates on the end. It costs more than the app. It costs less than her hour, every week, forever.

It costs more than the app. It costs less than her hour, every week, forever.

What actually lands on the table

Every order is built from the same six pieces. This is a forty-person Tuesday. Tap through to see what each one is and why it is there.

Overhead of a fresh lunch spread on a pale blue table: two large grain bowls with avocado, black beans and peppers, a small red bowl, a cutting board with lime, herbs and a knife, and a bowl of beans

Tap a point

The main bowl

One warm base, two proteins, roasted vegetables, all in separate trays so people build their own. Nothing is pre-dressed, so it is still good at two.

From your email to your conference table

You send one email by three. Here is what happens between then and 11:45 the next day.

3 pm, the day before

Against the app, the office manager, and the hotel

The app is cheaper and the office manager is free. This is what you get for paying us instead, and the row we lose.

Noonday compared against Group-order app, Office manager, DIY, Hotel or venue
FeatureNoondayGroup-order appOffice manager, DIYHotel or venue
Typical cost per head$19-$27$15-$24$12-$20$38-$65
Arrives set up and labelled
Cooked that morningVariesVaries
Dietary plates by namePer itemOn request
One invoice, one contact
Change the count until 3 pm prior
Someone on site for 60+
Recurring weekly, no re-orderingManually

Per-head figures are 2026 New York averages for a 40-person weekday lunch, from published app pricing, hotel catering menus and our own quotes. Yours will differ.

Measured, not claimed

0%Delivered before 11:45, last 12 months
0+Weekday lunches served per week
0Offices on a standing order
0Allergy incidents, ever

From the people who order

We had forty engineers and a delivery window of exactly one hour before an all-hands. It was on the table at 11:41. I checked. I have not used the app since.
Marcus Adeyemi
Head of People, 40-person weekly lunch, Dumbo
I have two people with severe allergies on my team and every other caterer made me manage that. Noonday put their names on the plates. That is the whole reason we switched.
Renata Silva
Office manager, 65-person office, Flatiron
Three-day offsite, a hundred and ten people, nine deliveries. One email thread, one invoice, and nobody on my team touched a tray. I did not know that was an option.
James Whitfield
Chief of Staff, offsite, Hudson Yards

Asked before every first order

Twelve people for a first order, and we can go to four hundred with 72 hours notice. Under twelve, we will point you to two places that do it well.

Forty-eight hours for a first order, twenty-four for a repeat. Same-day is sometimes possible before nine; ask. Headcount can change until three the day before at no charge.

Yes, across Manhattan, Brooklyn, Long Island City and Jersey City. Setup, labels, serving utensils and tray collection at four are all in the per-head price. There is no delivery fee and no service charge on top.

Tell us in the order email, with names if you have them. Each person gets a separate, labelled plate at the end of the table, cooked and packed apart from the main trays. For severe allergies we confirm by email the morning of.

Yes. Most offices run a standing Tuesday or Thursday. You get the week's menu Monday morning, reply with the count, and it arrives. Skip a week by replying skip. One invoice a month.

Daytime and early evening until seven, for offsites, launches and board dinners. For a full evening event with service staff we work with two partners and will make the introduction.

Quotes

Get a quote by end of day

Send the date, the headcount and the building. You get a per-head number and a menu back the same business day. No call, no site visit, no minimum contract.

Get a quote

Contact

Get in touch

Studio
210 Meserole Street
Brooklyn, NY 11206

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