[ About ]
We built the visibility layer that most agencies skip
Formula Won Labs started because we kept seeing the same problem. Good local businesses, doing real work, invisible on Google Maps. Their Google Business Profiles were incomplete. Their reviews were stale. Nobody had touched their listings in years. And now, on top of that, AI search was routing customers to whoever had better structured data.
We built the infrastructure to fix that. Google Maps optimization as the foundation. AI search visibility layered on top. Automations to capture every lead the better visibility produces. The whole stack, run for you.
Your Business
123 Main St · Open now
Competitor A
456 Oak Ave · Open now
Competitor B
789 Pine Rd · Closes 5PM
Your Google profile powers
Google Maps
reads your profile, decides ranking
ChatGPT
reads Google, decides who to recommend
Gemini / Siri
reads Google, powers iPhone search
If your profile is weak, Google hides you. AI ignores you. Competitors get the call.
Review Velocity
ReviewBoost+18
new reviews this month
91
U.S. markets tracked
Across all major metros
2023
Founded
New York City
6
Local SEO ranking signals
Monitored per market
16+
Verticals served
Home services, medical, legal
[ How We Work ]
The audit does the selling. The data does the work.
We start every engagement with a free visibility audit. We pull the Google Business Profile, run a geo-grid heatmap, compare review count and rating against the top three competitors, and check whether the business shows up in AI search results for their main services. Most businesses we audit have three to five fixable gaps that are costing them calls right now.
The audit is what gets us in the door and sets the baseline. Everything after that is measured against it. Monthly reports show the coverage percentage expanding, the call volume growing, the review velocity increasing. Clients stay because the numbers move, not because we ask them to.
We work with home service businesses, medical and dental practices, legal firms, and other local service providers that depend on Google to get customers. If you have a Google Business Profile and serve a local area, we can show you exactly where you stand.
[ Our Approach ]
We don't guess. We track coverage percentages.
Geo-grid visibility tracking
We measure where your listing appears across your full service area, not just at your address. Coverage percentage is the number that matters.
AI search monitoring
We check whether your business is being recommended by ChatGPT, Perplexity, and Google AI Overviews for your main services. Most businesses have no idea.
Review velocity management
A business with 80 reviews beats one with 12, every time. We automate the request process so your count grows without any effort from you.
Schema infrastructure
We structure your website data so AI tools can extract and cite your business. This is what most SEO agencies don't know to build.
Real Results from U.S. Businesses
Trusted by local businesses across the country to get found, get calls, and grow.
“We were barely showing up on Maps. Within 90 days our visibility tripled and the phone started ringing again. We went from maybe 5 calls a week from Google to over 15.”
3x
More Calls Per Week
From Google Maps
200%
Visibility Increase
Across service area
“We didn't even know people were using ChatGPT to find dentists. They set us up so we show up in those results now. We've gotten new patients who said they found us through AI search.”
Live
In AI Search Results
ChatGPT, Perplexity, Google AI
12+
New Patients from AI Search
First 90 days
“They pulled up a map showing everywhere we were invisible. Then they fixed it. We went from showing up in 2 nearby areas to covering our whole service territory.”
8x
Area Coverage
From 2 areas to 16
60days
To First Results
Calls up every month since
Find out where you're losing calls
Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.
No contract. No credit card. No sales pitch unless you want one.