[ Contractor Website Design ]
Contractor Website Design That Gets You Found and Called
Built for contractors who need a site that works harder than a placeholder page. Every build includes AEO infrastructure so AI search engines can read your credentials and recommend you.
[ The Problem With Generic Designs ]
A Wix template is not a contractor website
Before calling, homeowners check your license, scan reviews and project photos, and confirm you serve their area. A stock template with a generic hero does none of that. Contractor work is also hyper-local: no city-level service area definition in your markup means you are invisible to searches one town over. Plumbers face the same gap, which is why we built a dedicated design for that trade.
[ AEO Infrastructure ]
What AI search actually needs from a contractor site
When someone asks ChatGPT who to call for electrical work in Phoenix, the AI reads websites. It looks for a phone number in plain HTML, a license number as selectable text, and labels that identify the business as a specific contractor type. Missing signals mean getting skipped.
Every build from Formula Won Labs ships with labels that tell Google and AI search you are a local contractor and what trade you are in, a tel: link in rendered HTML (never an image), your license number as crawlable text, and city-level service area pages. We tell Google and Bing about every new page the day it goes live, not as an afterthought, because how well Bing knows your site directly affects how often ChatGPT surfaces a business in its answers. These signals are on our pre-launch checklist; most agencies do not have a checklist at all.
Business Labels
Local business + your contractor trade
Phone Format
tel: link in rendered HTML
Service Area
City-level pages, not just a zip code
[ The Right Design for Your Trade ]
Why the Home Services Emergency archetype fits contractors
The Home Services Emergency archetype puts the phone number above the fold, trust badges visible before the first scroll, and a service area map so visitors confirm coverage without hunting through an About page. Before/after project photos load fast on mobile. The navy-and-orange palette reads as a trade business, not a lifestyle brand.
[ Matching Demo ]
Home Services: Emergency
Navy and orange. Phone above fold, trust badges, service map, project gallery.
[ Common Questions ]
Contractor website FAQs
How much does a contractor website cost?
Builds start at $1,800 as a one-time fee. That covers design, setup so Google and AI search can read your services, phone CTA setup, service area pages, and every new page sent to Google and Bing the day it goes live. Hosting with us starts at $99 a month plus usage, after a $299 one-time setup.
Do I need a custom design or can I use a template?
Generic templates skip the signals contractors need most: license badges, project galleries, service area maps, and the behind-the-scenes labels Google reads. A contractor-specific design includes all of that from day one.
Does AEO matter for contractors?
Yes. When someone asks ChatGPT who to call for a roof replacement, the AI reads your site to decide whether to recommend you. Contractors without AEO infrastructure get skipped for ones who have it.
What makes a contractor website different from a standard service site?
Three things generic sites miss: a phone number in crawlable HTML, license and insurance info as selectable text, and a service area defined at the city level. All three are in every Formula Won Labs build.
How long does it take?
Most sites are live in two to three weeks. That covers design kickoff, content review, and a pre-launch checklist: Google and AI search can read your services, and Google and Bing have your site listed.
See what your site is missing
Free visibility audit: whether Google can read your services, phone rendering, service area, AI search readiness. Five minutes for you, two days for us. Details in what an AI-ready website design actually means.