The Standard started with one barber chair, a restored 1940s Koken, and a very short menu. Fourteen years later that menu is exactly the same length.
Most barbershops drift. They add waxing, they do color, they bring in a nail tech to fill the back room. We have not done any of that. Not because we have something against it, but because the moment you try to be everything, you stop being excellent at anything.
We do fades. We do tapers. We do full cuts with a hot-towel finish. We do straight-razor shaves with a hot-lather brush. That is the whole list. We get up every morning thinking about those four things.
Our barbers do not rotate through a waiting list. When you book, you pick your barber. You get to know their hands. They get to know your head. That matters more than most people realize until they have had a bad cut from someone who had never seen their cowlick before.