[ Case study · September 2026 ]

A homepage that tells the whole story.

Crateworks sells windows, doors, cabinets and wall panels to builders. Their old homepage was one photo at the top and a long list of things below it. The new one is a story that plays as you scroll: a different picture for each thing they sell, one after the other, all on the same page. Same company. Same words. It just holds people longer.

Who Crateworks Supply Co.What Homepage rebuildWhere you can see it gocrateworks.com

Before / After

Crateworks homepage before the rebuild: a single photo at the top and a long list of things below it.

BeforeOne photo at the top. Everything else lived below the fold.

Crateworks homepage after the rebuild, mid-way through the scroll.

AfterA story that plays as you scroll. A new picture for each thing they sell.

See the old oneThe site as it was, kept as an archive →See the new onegocrateworks.com →

A few frames from the story

The whole homepage is one long story. As you scroll, the picture changes. Each of the twelve things Crateworks sells gets its own picture, one after the other. Here are three of them, caught early, in the middle, and near the end.

A frame from early in the story: windows.

Near the top · Windows

A frame from the middle of the story: cabinets.

In the middle · Cabinets

A frame from near the end of the story: wall panels.

Near the bottom · Wall panels

Why it looks this way

Short attention spans, on purpose.

People have less patience for reading than they used to. A homepage that asks someone to read three paragraphs before they know what a business does loses most of them in the first ten seconds.

TikTok, YouTube Shorts and Instagram Reels trained everyone to expect a new frame every second or two. The new Crateworks homepage borrows that rhythm on purpose. As you scroll, the picture changes: windows, doors, cabinets, wall panels, bath fixtures. Twelve categories, twelve pictures, one after the other, timed to your finger.

Nobody has to read to see what Crateworks does. They just have to keep scrolling. And most people do.

What changed

Same site. New feeling.

The topInstead of one photo at the top, the photo changes as you scroll down the page.
The listAll twelve things Crateworks sells now get their own picture, one after the other, so a visitor sees the whole business without leaving the page.
The wordsShort. A sentence or two per section. The pictures do most of the talking.
The gentle versionIf someone prefers a page that does not move, the site shows them a plain version instead. Nothing is forced.
What stayedSame web address. Same headline. Same speed. Everything Google already liked about the old site is still there.

Being honest

We are still counting

Before we changed the site, we wrote down how many people were visiting and what they were doing. In thirty and sixty days we will publish the same numbers again, next to the old ones. If the new site does better, that goes on this page. If it does worse, that goes on this page too.

Your homepage does not have to sit still.

If yours feels flat, we can build one like this for you. We start by getting to know your business, then we plan the story your homepage should tell, then we build it.

Book a call →See the other Crateworks case study →