Formula Won Labs

Med Spas

You are paying for Google Ads clicks. Your competitors are getting the calls.

You are spending $5,000 to $15,000 per month on Meta and Google Ads to drive awareness, but when interested patients Google your med spa name, they see a competitor with more reviews and a more complete profile in the Maps pack. Your ad spend is generating demand that competitors are capturing because your Google presence does not close the deal.

What We Do About It

  • We audit the patient journey from ad click to booking and identify where Google visibility gaps are leaking conversions to competitors
  • We rebuild your Maps presence so patients who search your name or your treatments after seeing an ad find you immediately with a strong, convincing listing
  • We stack Google reviews that validate the claims in your advertising so patients who research you feel confident booking
  • We track which searches drive the most bookings and focus your Maps optimization on those high-value treatment terms

Med spas that combine strong Maps visibility with their existing ad spend report 20 to 35% lower cost per acquisition. The ads create awareness, but Google reviews and Maps positioning close the deal. Without both, you are paying full price for half the result.

The average job for a med spa is worth $300 to $10,000. Every month you wait is another month of leads going to the med spas that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.

Frequently Asked Questions

Should I stop running ads and just do this instead?

No. Ads and Maps visibility serve different functions. Ads create awareness with patients who are not actively searching yet. Maps captures patients who are ready to book now. The problem is when you run ads without a strong Maps presence, because patients who see your ad and then Google you may end up booking with a competitor instead. We fix the Maps side so your ad investment converts at a higher rate.

How do I know my ads are leaking patients to competitors?

Search your own med spa name on Google Maps. If a competitor appears alongside you with more reviews or a more complete profile, some percentage of patients who Googled you after seeing your ad are clicking on that competitor instead. We see this pattern in almost every med spa running significant ad spend without Maps optimization.

What is the ROI compared to spending that money on more ads?

Maps optimization costs a fraction of what most med spas spend on ads monthly. Unlike ads, the results compound. Every review you collect, every ranking position you gain, persists. After six months of Maps work, you have a durable asset. Six months of additional ad spend gives you nothing the day you stop paying.

Other challenges med spas face

Wasted Ad Spend for other industries

See everything we do for med spas

Find out where your med spas business stands

We pull your Google Business Profile, compare it against the top med spas in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.

Free visibility audit included. No contract. No credit card.