Formula Won Labs

Optometry Practices

Is AI recommending your optometry practice business?

When a patient asks ChatGPT or Google AI 'who is the best eye doctor near me,' the AI pulls from Google's structured data. If your practice data is incomplete, inconsistent, or missing specialty services, AI will recommend a chain or a competitor. You will not even know you were skipped.

What We Do About It

  • We audit your practice's current presence in ChatGPT, Google AI Overviews, and Perplexity for eye care searches in your area
  • We structure your Google data with complete service listings, specialty attributes, and proper categorization so AI can parse and recommend you
  • We build consistent citations across health directories so AI has multiple sources confirming your practice details
  • We monitor AI search results monthly and adjust your data layer as AI recommendation algorithms evolve

AI-powered search is growing 30%+ year over year. Practices with structured, complete Google data appear in AI recommendations far more often than those with basic profiles. The practices that fix this now will own these recommendations before competitors catch on.

The average job for a optometry practice is worth $200 to $5,000. Every month you wait is another month of leads going to the optometry practices that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.

Frequently Asked Questions

Do patients actually use AI to find an eye doctor?

Yes, and the number is growing fast. Patients ask Siri, Google Assistant, and ChatGPT for recommendations regularly. These tools pull from Google's data layer. If your practice is not well-represented there, AI has nothing to recommend. Younger patients especially are bypassing traditional search entirely and going straight to AI assistants.

I already have a Google listing. Is that not enough for AI?

A basic listing with your name, address, and phone number is not enough. AI needs structured data: specific services you offer, conditions you treat, insurance you accept, and consistent details across multiple sources. A bare-bones listing gets ignored in favor of more complete profiles from chains that have teams managing this at scale.

How is this different from regular SEO?

Traditional SEO focuses on your website ranking in organic search results. AI visibility focuses on the data layer that feeds AI assistants. Your website matters, but AI pulls most of its local recommendations from Google Business Profiles and directory listings, not from web pages. The optimization targets are different and most SEO agencies are not set up to address them.

Other challenges optometry practices face

AI Visibility for other industries

See everything we do for optometry practices

Find out where your optometry practices business stands

We pull your Google Business Profile, compare it against the top optometry practices in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.

Free visibility audit included. No contract. No credit card.