Optometry Practices
Your optometry practice competitors are showing up first on Maps. Here is why.
Google Maps is where patients pick their eye doctor. When someone searches 'optometrist near me,' the top results get the vast majority of calls. If your practice is not in that group, you are losing patients to whoever is, whether that is a chain location or a competitor with a better-optimized profile.
What We Do About It
- We rebuild your Google Business Profile with accurate primary and secondary categories (Optometrist, Eye Care Center, Contact Lens Supplier)
- We add every service and specialty your practice offers so Google matches you to more patient searches
- We launch ReviewBoost to generate consistent new reviews that build your ranking momentum week over week
- We track your Maps ranking across a grid of locations in your service area with monthly heatmap reports so you can see exactly where you are visible and where you are not
Practices ranking in the top Maps positions for 'eye doctor near me' receive significantly more calls than those ranked lower. Moving from below the fold to the map pack can mean 20 to 40 additional patient inquiries per month.
The average job for a optometry practice is worth $200 to $5,000. Every month you wait is another month of leads going to the optometry practices that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.
Frequently Asked Questions
Can I really compete with chains like LensCrafters on Google Maps?
Yes. Chains have brand recognition, but Google Maps rankings are location-specific. Your practice can outrank a chain location in your immediate area by having a more complete profile, more recent reviews, and better category relevance. Google favors the best local match, not the biggest brand name.
What if I have multiple locations?
Each location gets its own Google Business Profile and its own optimization strategy. We track visibility for each location independently and ensure they are not competing against each other for the same patient searches.
How do you track whether my Maps ranking is improving?
We use grid-based heatmap tracking that checks your ranking from dozens of points across your service area. You will see exactly where you rank from every direction, not just from your office address. These reports come monthly so you can watch the coverage area expand over time.
Other challenges optometry practices face
Google Maps for other industries
Find out where your optometry practices business stands
We pull your Google Business Profile, compare it against the top optometry practices in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.
Free visibility audit included. No contract. No credit card.