Orthodontist Practices
Your orthodontist practice competitors are showing up first on Maps. Here is why.
Google Maps is where patients choose their orthodontist. When someone searches 'Invisalign near me' or 'orthodontist near me,' the top three results get the vast majority of consultation calls. If your practice is not in that group, you are losing high-value patients to whoever is, whether that is a corporate chain or a competitor with a better-optimized profile.
Google: "Orthodontist near me"
What your potential patients see right now
Competitor A
★ 4.9 · 312 reviews
Competitor B
★ 4.7 · 198 reviews
Competitor C
★ 4.6 · 143 reviews
Your Business
★ 4.1 · 22 reviews
95% of clicks go to the top 3. Position 4 might as well not exist.
What We Do About It
- We rebuild your Google Business Profile with accurate primary and secondary categories (Orthodontist, Dental clinic, Invisalign provider)
- We add every service and treatment your practice offers so Google matches you to more patient searches, including Invisalign, traditional braces, clear aligners, retainers, and pediatric orthodontics
- We launch ReviewBoost to generate consistent new reviews that build your ranking momentum week over week
- We track your Maps ranking across a grid of locations in your service area with monthly heatmap reports so you can see exactly where you are visible and where patients are finding competitors instead
Orthodontist practices ranking in the top Maps positions for 'Invisalign near me' and 'orthodontist near me' receive significantly more consultation calls than those ranked lower. Moving from below the fold to the map pack can mean 15 to 30 additional consultation requests per month.
The average job for a orthodontist practice is worth $4,000 to $8,000. Every month you wait is another month of leads going to the orthodontist practices that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.
Frequently Asked Questions
Can I realistically compete with Smile Doctors and Braces Bar on Google Maps?
Yes. Corporate chains have brand recognition, but Google Maps rankings are location-specific. Your practice can outrank a chain location in your immediate area by having a more complete profile, more recent reviews, and better category relevance. Google favors the best local match, not the biggest brand name. Independent practices with strong profiles regularly outrank chain locations in their neighborhoods.
Does my Invisalign certification affect my Maps ranking?
Only if it is properly listed in your Google Business Profile attributes. Certification alone does not change your rank. We make sure Invisalign and every other service credential is visible in your profile in the format Google uses to match practices to specific patient searches.
How do you track whether my Maps ranking is improving?
We use grid-based heatmap tracking that checks your ranking from dozens of points across your service area. You will see exactly where you rank from every direction, not just from your office address. These reports come monthly so you can watch the coverage area expand over time.
Other challenges orthodontist practices face
Google Maps for other industries
Find out where your orthodontist practices business stands
We pull your Google Business Profile, compare it against the top orthodontist practices in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.
Free visibility audit included. No contract. No credit card.