Formula Won Labs

Optometry Practices

Your competitors have more reviews. That is why they get the calls.

Your patients love you. They come back every year for exams, they refer their families, and they trust you with their vision. But your Google profile has 40 reviews while the Pearle Vision down the road has 280. A new patient comparing the two will pick the higher number almost every time, regardless of actual care quality.

What We Do About It

  • We install an automated review request system triggered after each patient visit, timed for when patients are most satisfied
  • Every review request sends patients straight to your Google Business Profile. If you want to build presence on Healthgrades or Zocdoc as well, we can rotate a percentage of requests to those platforms
  • We monitor review velocity weekly to ensure steady, natural growth that Google rewards with better rankings
  • We respond to every review within 24 hours to show active practice engagement to both Google and future patients

Practices that maintain consistent weekly review growth see their Maps visibility percentage climb steadily. Review recency is now weighted more heavily than total review count in local rankings, which means a steady stream of new reviews beats a large stale count.

The average job for a optometry practice is worth $200 to $5,000. Every month you wait is another month of leads going to the optometry practices that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.

Frequently Asked Questions

My patients are not the type to leave reviews. How do you change that?

Most patients are happy to leave a review when asked at the right moment in the right way. We send a simple text or email shortly after their visit with a direct link to your Google review page. No friction, no complicated steps. Practices that implement this consistently see 10 to 20 new reviews per month from their existing patient flow.

Should I be asking for reviews on Yelp or Healthgrades too?

Google reviews are the priority because they directly impact your Maps ranking and AI visibility. Once your Google review velocity is strong, we can add occasional rotation to Healthgrades or Zocdoc. But splitting your efforts too early dilutes the impact where it matters most.

What about negative reviews?

Negative reviews happen to every practice. The key is volume and recency. If you have 200 reviews at 4.8 stars, one negative review barely moves the needle. If you have 30 reviews, one bad one drops you to 4.6. The best defense against negative reviews is a steady stream of positive ones, and we help you craft professional responses to any negatives that do come in.

Other challenges optometry practices face

Reviews for other industries

See everything we do for optometry practices

Find out where your optometry practices business stands

We pull your Google Business Profile, compare it against the top optometry practices in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.

Free visibility audit included. No contract. No credit card.