Formula Won Labs

HVAC Companies

Your competitors have more reviews. That is why they get the calls.

The HVAC company with 250 reviews and a 4.8 rating gets the emergency call. The one with 35 reviews and a 4.4 does not. When a homeowner's AC dies on a 100-degree day, they are not reading your website. They are scanning Google Maps reviews and calling the company that looks most established. Your review count is either opening doors or closing them.

What We Do About It

  • We install an automated review request system that texts homeowners after every service call, from a $200 tune-up to a $12,000 replacement, no manual effort from your techs
  • We set up review reply templates so every review gets a professional response within 24 hours
  • We monitor your review velocity against the top HVAC companies in your market and adjust the request cadence to keep pace
  • Every review request sends homeowners to your Google Business Profile first. If you want to build presence on Yelp or Angi as well, we can rotate a percentage of requests to those platforms

Review recency is a top-tier Google ranking factor. An HVAC company getting 10 new reviews per month will outrank one with 400 total reviews that stopped receiving new ones 3 months ago.

The average job for a HVAC company is worth $150 to $15,000. Every month you wait is another month of leads going to the hvac companies that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.

Frequently Asked Questions

How many Google reviews does an HVAC company need to be competitive?

In competitive metro markets, the top HVAC companies average 300+ reviews. You do not necessarily need that many to start winning more calls, but you need to match or exceed the businesses currently holding top positions in your specific area. An HVAC company with 35 reviews competing against businesses with 200+ will not rank regardless of how good the service is. The gap compounds every month you wait.

Why do some newer HVAC companies outrank established ones with more total reviews?

Review recency is now one of the most important Google ranking factors. Google interprets a steady stream of new reviews as a signal that a business is active and thriving. An HVAC company getting 10 to 15 new reviews per month will outrank one sitting on 400 total reviews that has not received a new review in 3 months. Google treats the stale profile as a business in decline. Our automated system keeps reviews flowing consistently through both peak and slow seasons.

Can HVAC companies automate the review request process?

Yes. We set up an automated system that sends a text message to each homeowner after a completed service call. The message takes the customer directly to your Google review page in one tap. Your techs do not need to remember to ask or follow up. Most HVAC companies see their review velocity double within the first 60 days. HVAC has a natural advantage here: you run dozens of service calls per week, which means the review volume potential is higher than most home service trades.

Other challenges hvac companies face

Reviews for other industries

See everything we do for hvac companies

Find out where your hvac companies business stands

We pull your Google Business Profile, compare it against the top hvac companies in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.

Free visibility audit included. No contract. No credit card.