Roofing Companies
Your competitors have more reviews. That is why they get the calls.
The roofing company with 187 reviews and a 4.8 rating gets the call. The one with 23 reviews and a 4.5 rating does not. It does not matter if you do better work. Homeowners making a $10,000 to $30,000 decision trust the company that looks most established. Right now, your review count is telling potential customers to call someone else.
What We Do About It
- We install an automated review request system that texts homeowners after every completed job, no manual effort from your crew
- We set up review reply templates so every review gets a professional response within 24 hours
- We monitor your review velocity against the top roofers in your market and adjust the cadence
- Every review request sends homeowners straight to your Google Business Profile, because Google reviews carry the most weight for Maps rankings. If you want to build presence on Angi or BBB as well, we can rotate a percentage of requests to those platforms
Review recency is now a top-tier Google ranking factor. A roofing company getting 8 new reviews per month will outrank one with 500 total reviews that stopped getting new ones 3 months ago.
The average job for a roofing company is worth $5,000 to $30,000. Every month you wait is another month of leads going to the roofing companies that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.
Frequently Asked Questions
How many Google reviews does a roofing company need to be competitive?
Across the 91 U.S. markets Formula Won Labs tracks, the top 5 roofing companies average 375 reviews. In 37 of those markets, competition is rated high, meaning the review threshold is even steeper. You do not necessarily need 375 reviews to break into the top 3, but you need to match or exceed the businesses currently holding those positions in your specific market. A roofing company with 30 reviews competing against businesses with 150+ will not rank regardless of job quality.
Why do newer roofing companies sometimes outrank established ones with more total reviews?
Review recency is now one of the most important Google ranking factors. Google interprets a steady stream of new reviews as a signal that a business is active and thriving. A roofing company getting 8 to 10 new reviews per month will outrank one sitting on 500 total reviews that has not received a new review in 3 months. Google sees the stale profile as a business in decline. Our automated system keeps reviews flowing consistently so your profile always looks like the most active roofer in the market.
Can roofing companies automate the review request process?
Yes. We set up an automated system that sends a text message to each homeowner after a completed roofing job. The message is simple, polite, and takes the customer directly to your Google review page in one tap. Your crew does not need to remember to ask, follow up, or manage anything. The system runs in the background. Most roofing companies see their review velocity double within the first 60 days, with the gap continuing to close month over month.
Other challenges roofing companies face
Reviews for other industries
Find out where your roofing companies business stands
We pull your Google Business Profile, compare it against the top roofing companies in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.
Free visibility audit included. No contract. No credit card.