Question 1

How does the Local Maps Revenue Calculator work?

Accepted Answer

Enter your business category, city, and average job value. The tool pulls real monthly search volume from the DataForSEO Google Ads Keyword Volume API for your category in your geography, applies industry-standard local-pack click-through rates (8% for position 1, 4% for position 2, 2% for position 3, per BrightLocal and Whitespark click studies), multiplies by a category-typical call-to-booking conversion rate, and shows you the resulting monthly revenue at each local-pack position.

Question 2

Where do the local-pack CTR numbers come from?

Accepted Answer

Weighted 2024-2026 average of public local-pack click studies from BrightLocal and Whitespark. Position 1 captures roughly 8% of clicks, position 2 about 4%, position 3 about 2%. These vary by query intent and SERP layout, but the relative ranking is consistent across studies.

Question 3

How accurate are the conversion-rate assumptions?

Accepted Answer

The calculator uses a category-specific default conversion rate from search-to-booking based on industry-typical patterns. For your specific business the real number will differ. You can adjust the close rate slider to reflect what fraction of your booked calls actually convert to revenue. The dollar output is a planning estimate, not a guarantee.

Question 4

Why do I need to enter average job value?

Accepted Answer

Revenue equals customers times average value per customer. Without your real average job value, the dollar output would have to assume an industry-typical figure, which is significantly less accurate than using your own. Most service businesses know this number; ecommerce sets it via AOV.

Local Maps Revenue Calculator

[ How it works ]

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