[ Free Tool ]
Local Maps Revenue Calculator
How much monthly revenue do Google Maps positions 1, 2, and 3 capture in your market? Enter three things and get a dollar answer in under 10 seconds.
[ How it works ]
The math: monthly_revenue = local_searches × position_CTR × call_conversion × close_rate × avg_job_value
Local searches comes from a live call to the DataForSEO Google Ads Keyword Volume API. We sum the volume of four query variants: <category> <city> <state>, <category> near me, <category> in <city>, and best <category> <city> <state>.
Position CTR uses public local-pack click-study averages: position 1 = 8.0%, position 2 = 4.0%, position 3 = 2.0%, positions 4-10 combined = 1.5%, below page 1 = 0.5%. Source: BrightLocal + Whitespark local-pack click studies weighted 2024-2026.
Call conversion uses a planning range for each category: dental 14% to 23%, plumbing 26% to 44%, restaurants 38% to 63%, law firms 6% to 10%. These ranges are our estimates, not figures from a published study. The dollar figures use the middle of the range, such as 18% for dental.
Close rate is a slider you control, from 5% to 100%. It starts at 50%. Set it to the share of booked calls that turn into paying customers.
Average job value is your number, supplied as input.
The output is a planning estimate, not a guarantee. Use it to compare positions and prioritize work, not as a precise revenue forecast for your specific business.
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