[ Local service — HVAC ]
Sample: Tampa HVAC Visibility Audit
Sample audit run on a real Tampa HVAC business. We tracked three high-intent local queries (ac repair tampa, hvac repair near me, emergency ac) at 25 physical coordinates across a 5×5 grid centered on downtown Tampa (10mi × 10mi total). The heatmap below shows what the deliverable looks like — actual Google Maps local pack rankings at every point in the service area, with the top 3 competitors identified at each location. The story it tells is the same one most local businesses don't realize until they see it: you only rank in your immediate vicinity, and disappear from results just a few miles away.
[ Local Pack Heatmap ]
Where this business ranks across its service area
5×5 grid centered on 27.951, -82.457 (5-mile radius). Each numbered circle is a real lat/lng point we queried Google Maps from. The number is the actual local pack rank at that exact location. Tap any marker for the top 3 businesses ranking there.
Live grid
Click a marker to see the top 3 competitors at that point
Loading map...
[ Review quality audit ]
What Google sees in the review profile (beyond star rating)
A 5★ rating with 42 reviews looks healthy on the surface. But Google's local algorithm weights review depth, recency, owner responses, and reviewer authority — not just the star count. We pulled 30 reviews and scored each on 5 ranking factors. The Review Quality Score (RQS) is a weighted composite.
[ Review Quality Score ]
38.8
Weak
/100
Weighted average across 30 reviews. Length 25%, Specificity 25%, Recency 20%, Owner Response 20%, Authority 10%.
Surface metrics
5★ (42 reviews)
What every prospect sees
Avg review length
169 chars
Long detailed reviews carry more weight
Owner response rate
66.7%
0% personalized
Last 90 days
0
Recent reviews drive ranking velocity
Local Guides
16.7%
Higher-authority reviewers
By scoring factor
Each review scored 0-100 on 5 dimensions Google's algorithm weights
length
65.3/100
specificity
31.7/100
recency
14.2/100
owner response
34.7/100
authority
47.5/100
[ Gaps to fix ]
3 gaps dragging down the RQS
- Review recency is weak — only 0 of 30 reviews are from the last 90 days. Local algorithm weights recent reviews heavily; aim for at least 1-2 fresh reviews per month.
- Of the 20 owner replies, only 0 are personalized (reviewer name + specific service). Templated replies underperform personalized ones.
- Reviews are vague — specificity score 31.7/100. Few mention specific services, staff names, or outcomes. Service-specific review prompts help.
[ Highest-scoring review ]
58.8/100
We've relied on Bosch Air Conditioning multiple times for our business, and their service has always been outstanding. Their team is quick to respond, professional, and delivers excellent results every time. Whether it's routine maintenance or an urgent repair, they consistently ...
Cuba B. · a year ago · 5★
[ Lowest-scoring review ]
13.2/100
100% recommended...best quality/price.
Carlos R. · 5 years ago · 5★
[ What you'd get ]
Same dashboard, your data
This is the public version of what every Living Pillar Maintenance client gets — minus the patches we ship privately each week. New cohorts onboard in 2-3 weeks via the same Setup tier (S, M, or L) used to wire this dashboard. No screenshots. No manual reports. Real-time pulls from a live Supabase, refreshed every hour.