Formula Won Labs
All case studies

[ AI visibility agency ]

Formula Won LabsTier 0 self-demo

Formula Won Labs runs the same weekly measurement loop we build for clients on our own brand. The numbers below show how often ChatGPT, Gemini, Claude, and Perplexity cite us when asked about local SEO, AI visibility, generative engine optimization, and Google Maps ranking.

www.formulawonlabs.com
Engagement: Tier 0 self-demo since 2026-04

[ Revenue gap analysis ]

$295/mo left on the table across the top 20 money keywords

Pulled live from Google Search Console. For each keyword we compared current ranking position to a target of #3, applied the Advanced Web Ranking 2024 industry-average CTR curve, and computed projected revenue at conversion rate 0.5% × avg deal $1,500. The gap is what these keywords would generate if ranked top 3 vs. ranked where they sit today.

Monthly impressions

385

across 20 tracked keywords

Current revenue/mo

$20

at today's positions

At target #3

$316

pos 3 CTR × conv × deal value

Annualized gap

$3,540

monthly gap × 12

Per-keyword breakdown

Sorted by monthly revenue gap (descending). Pos pills: green=top 3, amber=page 1, orange=page 2, red=beyond top 20.

Money keywordCurrent posTarget posImpr/moCurrent $/moAt target $/moGap $/mo
google maps rank checker84.1335$1$29+$28
google places rank tracking70.6333$1$27+$26
google map rank checker85.8328$1$23+$23
geo location rank tracking92.6327$1$23+$22
rank position tracker88.9326$1$21+$21
formula won7.1335$10$29+$19
local search rank reporting53.1323$1$19+$18
rank tracking local70.6322$0$18+$18
google places rank tracker software88.8321$0$18+$17
google maps rank tracking81.9320$0$16+$16
google maps rank tracker80.0318$0$15+$15
google map ranking checker91.0316$0$13+$13
local ranking report60.7313$0$10+$10
google maps ranking check87.3312$0$10+$9
local search rank tracking72.3312$0$10+$9
google maps seo fort worth72.4310$0$8+$8
google maps seo70.639$0$7+$7
google local rank tracker85.939$0$7+$7
ai visibility platform salt lake city ut8.039$2$7+$5
ai visibility platform salt lake city utah7.137$2$6+$4
Note: Conversion rate (0.50%) and avg deal value ($1,500) are placeholder defaults. Replace with the client’s actual figures during onboarding for accurate dollar projections — the position-based ranking math doesn’t change.

[ Snapshot ]

Where we stand right now

Data through 2026-05-04. Updated weekly via the Monday morning AI visibility cron.

Total AI runs

151

One run = one prompt sent to one engine

Engines tracked

5

ChatGPT, Gemini, Claude, Perplexity

Best engine citation rate

7.1%

claude cited us in 2 of 28 runs

Latest run

2026-05-04

Cron runs Mondays 8am UTC

[ How to read this ]

What does “citation rate” actually mean?

We send the same set of buyer-intent prompts (e.g., “best food display risers”, “ac repair tampa”, etc.) to ChatGPT, Gemini, Claude, and Perplexity every week. Citation rate is the percentage of those prompts where the engine actually mentioned this business in its answer.

[ 0–5% ]

Effectively invisible

Where most local businesses sit before any work. AI engines either cite a competitor or no one specific.

[ 10–25% ]

Showing up

Healthy early-stage range. Source layer fixes (GBP, citations, schema) are landing. Compounding.

[ 25–40%+ ]

Reliably cited

90-day target for category-level prompts. AI engines now consider this business a default answer.

Branded prompts (where the business name is already in the question) almost always hit 100%. The numbers above are deliberately measured on unbranded category prompts — the ones a prospect actually types when they don’t know you yet.

[ AI Visibility ]

Citation rate across the four major AI engines

Each prompt is sent through all four engines weekly. We log whether the response mentions the client and which competitors get cited instead. The bar chart shows which engines find this business most often.

Weekly trend

Citation percentage week over week (all engines combined)

Per-engine breakdown

Which engines cite us most often

[ What you'd get ]

Same dashboard, your data

This is the public version of what every Living Pillar Maintenance client gets — minus the patches we ship privately each week. New cohorts onboard in 2-3 weeks via the same Setup tier (S, M, or L) used to wire this dashboard. No screenshots. No manual reports. Real-time pulls from a live Supabase, refreshed every hour.