Formula Won Labs
All case studies

[ E-commerce — premium acrylic displays ]

Plinths NY

Plinths NY is a premium e-commerce brand selling acrylic display plinths and risers. The dashboard below shows AI visibility across the four major engines on category-level prompts, plus revenue attribution from the daily Shopify order source sync. The story this data tells: organic search and Bing referrals are doing real work for transactional intent.

plinthsny.com
Engagement: LPM Standard equivalent (e-commerce stencil)

[ Snapshot ]

Where we stand right now

Data through 2026-05-01. Updated weekly via the Monday morning AI visibility cron.

Total AI runs

106

One run = one prompt sent to one engine

Engines tracked

4

ChatGPT, Gemini, Claude, Perplexity

Best engine citation rate

13.3%

perplexity cited us in 2 of 15 runs

Latest run

2026-05-01

Cron runs Mondays 8am UTC

[ How to read this ]

What does “citation rate” actually mean?

We send the same set of buyer-intent prompts (e.g., “best food display risers”, “ac repair tampa”, etc.) to ChatGPT, Gemini, Claude, and Perplexity every week. Citation rate is the percentage of those prompts where the engine actually mentioned this business in its answer.

[ 0–5% ]

Effectively invisible

Where most local businesses sit before any work. AI engines either cite a competitor or no one specific.

[ 10–25% ]

Showing up

Healthy early-stage range. Source layer fixes (GBP, citations, schema) are landing. Compounding.

[ 25–40%+ ]

Reliably cited

90-day target for category-level prompts. AI engines now consider this business a default answer.

Branded prompts (where the business name is already in the question) almost always hit 100%. The numbers above are deliberately measured on unbranded category prompts — the ones a prospect actually types when they don’t know you yet.

[ AI Visibility ]

Citation rate across the four major AI engines

Each prompt is sent through all four engines weekly. We log whether the response mentions the client and which competitors get cited instead. The bar chart shows which engines find this business most often.

Weekly trend

Citation percentage week over week (all engines combined)

Per-engine breakdown

Which engines cite us most often

[ Google Search Console ]

Top organic queries by impressions

Last sync: 2026-04-02. Daily sync via Render cron.

QueryImpressionsClicksAvg position
plinths1,03377.8
plinths1,03177.7
acrylic buffet risers11116.5
black serving platters10609.8
food display risers100125.4
acrylic buffet risers9816.5
food display risers98125.3
black serving platters9809.9
acrylic risers for food display78011.6
acrylic risers for food display75011.6
plinths new york70231.2
plinths new york67221.3
buffet risers65118.6
plinths for sale6518.3
plinths for sale6418.3

[ Revenue Attribution ]

Which channels drove revenue (last 90 days)

Pulled live from Shopify order source data. Synced daily.

Revenue by channel

Order source attribution from Shopify

Channel summary

Orders + total revenue

referral
$7,410.9
8 orders
google_organic
$7,115.25
9 orders
bing
$2,815.03
6 orders
meta
$1,462.15
4 orders
klaviyo
$1,002.49
2 orders

[ What you'd get ]

Same dashboard, your data

This is the public version of what every Living Pillar Maintenance client gets — minus the patches we ship privately each week. New cohorts onboard in 2-3 weeks via the same Setup tier (S, M, or L) used to wire this dashboard. No screenshots. No manual reports. Real-time pulls from a live Supabase, refreshed every hour.