Get Cited by ChatGPT, Gemini, Claude, and Perplexity

Generative engine optimization (GEO) is the practice of getting your business cited by AI engines like ChatGPT, Gemini, Claude, and Perplexity when someone asks them for a recommendation. It overlaps with SEO but the deliverable is different. SEO ranks a webpage in the blue links. GEO gets your business name extracted into an AI-generated answer. The work involves three layers: fixing the source data those engines read from (Google Business Profile, citations, schema), restructuring your site for direct extraction (FAQ blocks, semantic triples, pillar pages), and tracking your visibility across all four engines on the prompts your customers actually use.

Traditional SEO optimizes a webpage to rank in Google's blue links. GEO optimizes the entire data chain so AI engines can extract and cite you in a generated answer. The technical work overlaps (schema, content structure, internal links) but the goals are different. SEO measures clicks. GEO measures citations. A page can be invisible in Google's blue links and still get quoted by ChatGPT, and the reverse is also true. Most businesses need both, but the strategies are run separately and measured separately.

We track ChatGPT, Gemini, Claude, and Perplexity on every engagement. These are the four engines that drive the vast majority of AI-influenced search behavior today. We also monitor Google's AI Overviews and Bing's Copilot when they trigger for your category, but the four LLMs are the core tracking surface. Each one is measured weekly on a custom prompt set built from your services, category, and city.

Yes, but the path is different from ranking in Google. ChatGPT and other LLMs cite businesses based on what their training data and live web search results say about you. We get you cited by fixing your Google Business Profile (which all four engines read from), seeding your business across the directories LLMs learned from, restructuring your site so quotable answers are easy to extract, and building topic pillar pages with the depth LLMs prefer. Most local businesses move from 0% AI visibility to 25-40% on category-level prompts within 90 days.

All four major AI engines source local business information primarily from Google. ChatGPT pulls from web search results that lean heavily on Google's index. Gemini is built by Google. Claude and Perplexity both query the live web, which surfaces Google-indexed sources. If your GBP has the wrong category, missing services, thin reviews, or inconsistent NAP data, every AI engine inherits that broken data and either ignores you or describes you incorrectly. We fix the source first because nothing downstream works without it.

Source layer fixes (GBP, citations, schema) start showing up in AI engines within 4 to 6 weeks. Content restructuring and pillar page work compounds over 60 to 90 days. The fastest movement comes from the source layer because LLMs refresh their understanding of businesses through live web searches each time someone asks. The slowest movement comes from the major LLMs' periodic retraining cycles, which is why we focus most of our effort on signals that get re-read on every query.

No. Anyone guaranteeing specific AI engine rankings is misrepresenting how these systems work. LLMs blend training data, live web context, prompt phrasing, and engine-specific weighting in ways no agency controls. What we guarantee is the methodology: a measured baseline across all four engines, a documented source-layer fix, a tracked content build, and weekly visibility reporting on the same dashboard we run on ourselves. The numbers move because the underlying data shifts, not because we tweaked the algorithm.

Yes. As of our latest weekly run, Formula Won Labs gets named 6.2% of the time across the four engines on 28 demand-validated category prompts. Of those mentions, 100% are when our brand name is already in the question. On unbranded category searches, we're at 0%, the same starting point most of our clients have. We measure ourselves every Monday on the same dashboard we run on you, and we publish the numbers as they move. The 90-day plan is to reach 25-40% on the highest-priority categories.