Formula Won Labs

[ Local SEO Services ]

Local SEO That Gets You More Calls

When someone searches for your service in your city, Google shows three businesses above everything else. Those three businesses get the majority of calls. We get you into that local pack — and keep you there — through Maps ranking, review growth, and AI search visibility that most local SEO agencies don't touch.

What top 3 looks like

HVAC near me
1
2
3
Map data © Google
1

Your Business

4.9(127)·HVAC Contractor

123 Main St · Open now

WebsiteDirections
2

Competitor A

4.2(43)·HVAC Contractor

456 Oak Ave · Open now

WebsiteDirections
3

Competitor B

3.8(19)·HVAC Contractor

789 Pine Rd · Closes 5PM

WebsiteDirections
More places

Review momentum

Review Velocity

ReviewBoost

+18

new reviews this month

Aug
Sep
Oct
Nov
Dec
Jan
Recency signals = higher Maps ranking

Coverage expansion

Visibility Radius

AI ready
You rankCompetitor ranks

Expand your Google Business reach

Get found by AI search

[ The Reality ]

Position 4 on Maps gets almost no calls

126%

more calls for businesses in the top 3 vs. businesses ranked 4 through 10

46%

of all Google searches have local intent — customers looking for something near them

28%

of local searches result in a purchase within 24 hours

Local SEO is not about being found someday. It is about being the first name a customer sees when they are ready to book. The businesses in the top 3 on Maps take most of the market. Everyone else competes for scraps.

[ What's Included ]

Every signal Google uses to rank local businesses

Google Maps Ranking

We optimize every signal Google uses to rank local businesses: profile completeness, category accuracy, review velocity, posting frequency, and citation consistency. More signals, higher position, more calls.

Google Business Profile Management

Your GBP is the foundation of local SEO. We rebuild it from scratch, post 3 to 5 times per week, manage your Q&A, and keep every field updated so Google sees an active, authoritative listing.

Review Generation

Review count and recency are direct ranking signals. We send automated review requests after every job and respond to every review within 24 hours. Your count grows every month without you doing anything.

AI Search Visibility

ChatGPT, Perplexity, and Google AI Overviews now recommend local businesses directly. We structure your online presence so you show up in those recommendations and capture customers before they even reach Maps.

Service Area Expansion

Most businesses rank well near their address but drop off in surrounding areas. We track your ranking across a geo-grid and systematically expand coverage so customers 10 to 20 miles away find you first.

Rankings and ROI Reporting

Monthly geo-grid heatmap showing where you rank across your service area, call and direction counts, review growth, and a clear breakdown of what we did and what's next. No vanity metrics.

[ How It Works ]

From audit to ranking in 60 days

01

Free Local SEO Audit

We map your current ranking position across your service area using a geo-grid, compare you against the top 3 competitors, and identify exactly what's holding you back. You get the audit report whether you work with us or not.

02

Foundation Build

We rebuild your Google Business Profile, correct your categories, build citation consistency across the top 50 directories, and set up automated review requests. This is the infrastructure everything else depends on.

03

Monthly Execution

Weekly GBP posts, geotagged photo uploads, review responses within 24 hours, ongoing citation building, and ranking monitoring. We run all of it. You get updates, not tasks.

04

Expand and Compound

Local SEO compounds. Every review, post, and citation pushes your ranking outward. We measure your coverage radius monthly and adjust strategy based on where you're gaining and where there's room to grow.

Frequently Asked Questions

Google Business Profile optimization and management, Maps ranking improvement, review generation and management, local citation building, geotagged photo uploads, weekly GBP posting, and monthly ranking reports with a geo-grid heatmap. Depending on your plan, it also includes AI search visibility and content that targets your service areas.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.