Formula Won Labs

[ Citation Foundation Setup ]

Be visible everywhere AI engines look

ChatGPT reads Bing. Perplexity cites Yelp and BBB. Siri pulls from Apple Maps. Most local businesses are listed properly on Google and nowhere else, then wonder why AI engines don’t mention them. We get you onto all 9 universal directories with consistent NAP and descriptions written for LLM extraction. One time, $500.

Book the setupSee the 9 directories

[ The reality ]

AI engines don’t source from one place

3

search indexes feed the four major LLMs (Google, Bing, plus Apple’s in-house index)

9

directories carry the most weight when AI engines cite local businesses

~3

is the average number of these 9 a typical small business is properly listed on

Claiming Google Business Profile alone gets you onto Google. Citation Foundation Setup gets you onto every surface that feeds AI engines. The work has to happen across all of them simultaneously, and the descriptions need to be written for LLM extraction, not for human skim-reading.

[ The 9 directories ]

Why these specifically

Ranked by how often they appear as cited sources in our weekly AI visibility tracker. The other 50+ directories matter less per dollar of effort.

Google Business Profile

Powers Google AI Overviews, Gemini, Apple Maps. The single most important directory.

Yelp

Heavily cited in ChatGPT and Perplexity answers about local businesses. High trust signal.

Apple Maps

Powers Siri and Apple Intelligence. Growing share as more iPhones run on-device AI.

Bing Places

Feeds ChatGPT web search, Bing Copilot, and DuckDuckGo. Most businesses haven’t claimed.

Facebook Business

Trust signal for Google. Reviews and check-ins still influence local ranking.

Better Business Bureau

Cited by ChatGPT and Perplexity as a trust authority. BBB accreditation visible in AI answers.

Yellow Pages

Aggregator that feeds dozens of secondary directories. Single update propagates broadly.

Foursquare

Powers Snapchat, Uber, and several apps. Foursquare data ends up in LLM training corpora.

Chamber of Commerce

Local trust signal. Google weighs Chamber membership as a community-validity proof point.

[ Deliverable ]

What you get

  • All 9 directories claimed (or verified if already claimed)
  • Consistent NAP across all 9 to eliminate any data conflict
  • Semantic business description written for LLM extraction (one base + 9 directory-tuned variants where formats differ)
  • Primary + secondary categories selected per directory based on what AI engines actually cite for your vertical
  • Photo uploads where each platform allows (10-15 photos per applicable directory)
  • BBB accreditation submission initiated (approval is on BBB’s timeline, typically 4-6 weeks)
  • Chamber of Commerce membership outreach (some Chambers require dues, billed separately if you opt in)
  • Final delivery doc with all 9 listings linked + screenshots

[ Timeline ]

5 to 7 business days

01

Day 0 — Intake

You send us your canonical NAP, photos, business hours, services list, and any existing directory logins. We confirm primary + secondary categories.

02

Days 1-2 — Quick wins

Google Business Profile, Yelp, Bing Places, Apple Maps, and Facebook all claimed and optimized. These are the immediate-effect directories.

03

Days 3-4 — Aggregators

Yellow Pages, Foursquare, BBB, Chamber of Commerce. These take longer because of approval cycles but each one feeds dozens of secondary directories downstream.

04

Days 5-7 — Verify and document

Re-check all 9 listings appear correctly. Capture screenshots. Final delivery doc with logins, listing URLs, and recommended monitoring cadence.

[ Pricing ]

Foundation + optional monitoring

[ Setup ]

$500

/ one-time

All 9 directories, 5-7 day delivery, full deliverable doc.

[ Optional monitoring ]

$50

/ month

Monthly re-check of all 9 directories. Flags drift, hijacked listings, expired data. Bundles with Tier 1 or LPM.

[ Where this fits ]

After the foundation

Citation Foundation Setup is the first lever for AI visibility. If your foundation already looks clean, run a NAP Audit to confirm before investing further. If you want vertical-specific directories on top (Angi, Avvo, Healthgrades, etc.), those run as a separate Vertical Citation Pack. To keep your pillar pages alive in AI search after the foundation is in place, layer Living Pillar Maintenance on top.

Frequently Asked Questions

It's a one-time service that gets your business properly listed and optimized on the 9 directories that influence AI search citation rate the most: Google Business Profile, Yelp, Apple Maps, Bing Places, Facebook Business, Better Business Bureau, Yellow Pages, Foursquare, and Chamber of Commerce. We claim each listing if you don't have it, ensure NAP consistency across all of them, write semantic descriptions optimized for LLM extraction, and submit photos and category data where each platform allows.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

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