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Formula Won Labs

[ NAP Audit ]

Find every place your business name, address, or phone is wrong

Inconsistent NAP data across directories costs you Google ranking and AI citation rate. The engines don’t know which version of you is real, so they hedge or pick wrong. We check your website, your Google listing and 8 main directories, then show you what each one lists and what to fix first. Three business days, free.

[ The Problem ]

Most businesses have NAP inconsistencies they don’t know about

Your phone changed. You moved suites. A directory listed you wrong years ago and you never corrected it. Each inconsistency tells Google and Bing that you might be two different businesses, or that they’re not sure which version is current. The result: lower Maps ranking, less authority signal to AI engines, and cited customer reviews scattered across duplicate entities instead of consolidated under your real listing.

Old phone number

You changed numbers two years ago. Three directories never got updated. Customers call the dead number and bounce.

Suite vs Ste vs #

Google treats ‘Suite 200’, ‘Ste. 200’, and ‘#200’ as different addresses. Your authority gets split three ways.

Hijacked or duplicate listing

A competitor or a third-party listed your business with their own contact info. You don’t know it exists until a customer mentions it.

[ Scope ]

Your website, your Google listing and 8 main directories.

We don’t check “every directory on the internet” because most don’t matter. We check the ones that actually feed Google, Bing, AI engines, and Apple Maps.

What we check on every audit

Your website
Google Business Profile
Yelp
Apple Maps
Bing Places
Facebook Business
Better Business Bureau
Yellow Pages
Foursquare
Chamber of Commerce

[ Process ]

What happens after you ask

01

Day 0: Intake

You send us your business name and address. We find your Google listing and start from the details on it.

02

Days 1-2: Audit

We read the name, address and phone listed on your website, your Google listing and the 8 directories, then compare them.

03

Day 3: Delivery

We email you the written report: what each place lists, what does not match and what to fix first. Any place we could not read is listed too. Want to talk it through? A 15-minute call is optional.

04

Optional: Fix execution

If you don’t want to do the corrections yourself, our Citation Setup ($599 one-time) fixes your listings on all 9 universal directories.

[ Pricing ]

Free

Free

/ no cost, no catch

  • Your website, Google listing and 8 directories checked
  • Written report showing what each place lists and what does not match
  • Optional 15-minute call to go through it
  • Full report within 3 business days of your request
  • Want us to fix them? Citation Setup is $599 one-time

[ Related Services ]

After the audit

Most clients use the NAP audit to qualify whether their citation foundation is sound enough to scale. If the audit reveals a thin or broken foundation, the next step is the Citation Setup. If it’s clean, you’re ready for Living Pillar Maintenance or the Growth Retainer.

Frequently Asked Questions

NAP stands for Name, Address, Phone. A NAP audit is a systematic check of every directory and citation source where your business appears, looking for inconsistencies in those three fields. Even small mismatches (an old phone number, a different suite number, a misspelled street) confuse Google and Bing about which entity you actually are. That confusion costs you ranking on Maps and citation rate in AI engines. The audit identifies every mismatch and prioritizes the fixes by source authority.

All four major AI engines (ChatGPT, Gemini, Claude, Perplexity) infer business identity from the data they read. When your phone number is different on Yelp than it is on your Google Business Profile, the engines either pick the wrong one, hedge by not mentioning you at all, or split your reputation across two entities. That's how a business with great reviews still gets passed over by AI engines. Cleaning NAP eliminates the ambiguity.

We check your website, your Google listing and 8 main directories: Yelp, Apple Maps, Bing Places, Facebook, Better Business Bureau, Yellow Pages, Foursquare and Chamber of Commerce. For each one, we show what it lists and whether it matches your Google listing. Any place we could not read is listed too. You get a written report with what to fix first, plus an optional 15-minute call.

The audit is free. We send the full written report within three business days of your request. A 15-minute call to go through the report is optional. If you want us to handle the corrections directly, that's our Citation Setup at $599 one-time.

Because it shows you a real problem in three days, and most owners don't know it's there. If you want help fixing it, our Citation Setup handles the corrections. If you don't want anything else, you still keep the punch list and can fix it yourself.

Yes. Search your business name on each directory, write down what it lists, and compare it with your Google listing. It takes time, and small differences are easy to miss.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.