Question 1

What is a NAP audit?

Accepted Answer

NAP stands for Name, Address, Phone. A NAP audit is a systematic check of every directory and citation source where your business appears, looking for inconsistencies in those three fields. Even small mismatches (an old phone number, a different suite number, a misspelled street) confuse Google and Bing about which entity you actually are. That confusion costs you ranking on Maps and citation rate in AI engines. The audit identifies every mismatch and prioritizes the fixes by source authority.

Question 2

Why does NAP consistency matter for AI search?

Accepted Answer

All four major AI engines (ChatGPT, Gemini, Claude, Perplexity) infer business identity from the data they read. When your phone number is different on Yelp than it is on your Google Business Profile, the engines either pick the wrong one, hedge by not mentioning you at all, or split your reputation across two entities. That's how a business with great reviews still gets passed over by AI engines. Cleaning NAP eliminates the ambiguity.

Question 3

What's included in the audit?

Accepted Answer

We check your business across 9 universal directories (Google Business Profile, Yelp, Apple Maps, Bing Places, Facebook, Better Business Bureau, Yellow Pages, Foursquare, Chamber of Commerce) plus your top 5 vertical-specific directories. For each, we capture the listed Name, Address, and Phone, compare against your canonical record, and flag mismatches with severity ratings. Output is a punch-list document and a 30-minute consultation walking you through the fixes. Most you can correct yourself; some require us to submit changes on your behalf.

Question 4

How long does the audit take?

Accepted Answer

Three business days from when we receive your canonical NAP details. We deliver a written audit report plus a 30-minute call to walk through the findings and explain how to prioritize fixes. If you want us to handle the corrections directly, that's a separate engagement billed at $50 per directory fix.

Question 5

Why $250 for an audit?

Accepted Answer

It's deliberately low because it's a foot-in-the-door service. The audit reveals problems most business owners don't realize they have, and the fixes often produce a 15-30% improvement in Maps ranking within 60 days. Most clients who run the audit then move into a Tier 1 plan or LPM engagement to compound the gains. If you don't want anything else after the audit, you still walk away with the punch list and you can fix it yourself.

Question 6

Can I do this myself?

Accepted Answer

Yes. The work is mostly methodical: search your business name, capture what you find, compare against your canonical record. The reason most owners pay for it is that doing 9 universal directories plus 5 vertical-specific directories takes 4-6 hours of focused work, and missing a directory negates the audit's value. We do this often enough that we know which directories matter for which verticals and can spot the subtle inconsistencies (e.g., 'Suite 200' vs 'Ste. 200') that Google treats as different addresses.

Find every place your business name, address, or phone is wrong

Most businesses have NAP inconsistencies they don’t know about

Old phone number

Suite vs Ste vs #

Hijacked or duplicate listing

14 directories per audit. 9 universal, 5 vertical.

Universal directories (every audit)

Vertical-specific (5 picked for your industry)

What happens after you order

Day 0: Intake

Days 1-2: Audit

Day 3: Delivery

Optional: Fix execution

One-time, $250

After the audit

Frequently Asked Questions

Industries that need a NAP Audit

Find out where you're losing calls