[ NAP Audit ]
Find every place your business name, address, or phone is wrong
Inconsistent NAP data across directories costs you Google ranking and AI citation rate. The engines don’t know which version of you is real, so they hedge or pick wrong. We check 14 directories, find every mismatch, and hand you a punch list. Three business days, $250.
[ The Problem ]
Most businesses have NAP inconsistencies they don’t know about
Your phone changed. You moved suites. A directory listed you wrong years ago and you never corrected it. Each inconsistency tells Google and Bing that you might be two different businesses, or that they’re not sure which version is current. The result: lower Maps ranking, less authority signal to AI engines, and cited customer reviews scattered across duplicate entities instead of consolidated under your real listing.
Old phone number
You changed numbers two years ago. Three directories never got updated. Customers call the dead number and bounce.
Suite vs Ste vs #
Google treats ‘Suite 200’, ‘Ste. 200’, and ‘#200’ as different addresses. Your authority gets split three ways.
Hijacked or duplicate listing
A competitor or a third-party listed your business with their own contact info. You don’t know it exists until a customer mentions it.
[ Scope ]
14 directories per audit. 9 universal, 5 vertical.
We don’t check “every directory on the internet” because most don’t matter. We check the ones that actually feed Google, Bing, AI engines, and Apple Maps.
Universal directories (every audit)
Vertical-specific (5 picked for your industry)
For HVAC: Angi, HomeAdvisor, Houzz, Thumbtack, Porch. For lawyers: Avvo, Justia, FindLaw, Martindale, LawInfo. For doctors: Healthgrades, Vitals, ZocDoc, RateMDs, WebMD. We pick the right 5 for your vertical based on what AI engines actually cite for your category.
[ Process ]
What happens after you order
Day 0 — Intake
You send us your canonical NAP details (the version you consider correct). We confirm the 5 vertical directories that match your business category.
Days 1-2 — Audit
We capture the listed Name, Address, and Phone from all 14 directories. Document mismatches by severity (high = Google or BBB inconsistency, medium = secondary directory, low = aggregator).
Day 3 — Delivery
Written audit report with: every mismatch found, why it matters, who can fix it (you, the directory, or us via add-on), and prioritized order. 30-min walkthrough call to explain the punch list.
Optional — Fix execution
If you don’t want to do the corrections yourself, we handle them at $50 per fix. Most audits surface 4-8 fixes, so the typical fix engagement runs $200-400.
[ Pricing ]
One-time, $250
$250
/ one-time
- 14 directory audit (9 universal + 5 vertical)
- Written audit report with every mismatch and severity rating
- 30-minute walkthrough call to explain the punch list
- 3 business day turnaround
- Add-on: We fix the mismatches for you at $50 per directory correction
[ Related Services ]
After the audit
Most clients use the NAP audit to qualify whether their citation foundation is sound enough to scale. If the audit reveals a thin or broken foundation, the next step is the Citation Foundation Setup. If it’s clean, you’re ready for Living Pillar Maintenance or a Tier 1 plan.
Frequently Asked Questions
Find out where you're losing calls
Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.
No contract. No credit card. No sales pitch unless you want one.