Premium web design cost
What premium web design
actually costs.
Every agency dodges this. Three honest bands, what each one includes, and what changes the number. If you email us we say the same thing.
- Where Starter opens
- $6K
- Where most projects land
- $12K
- Payments across the project
- 3
- Days of post-launch fixes
- 30
Where Starter opens
Where most projects land
Payments across the project
Days of post-launch fixes
Under six thousand
Under six thousand? See our productized website builds.
If the numbers below are wider than you need, we also ship a productized website: $1,800 for the 5-page Starter or $2,800 for the 10-page Standard, both hosted with us, or from $3,900 for the Custom Multi-Location build. Real prices, real work, real time to launch.
Three bands, where most projects land
The range is honest. The specific number gets set on the call.
Starter
$6,000 to $9,000
A business selling one thing well.
- Five to eight pages
- Custom design, no starter theme
- Copywriting for every page
- One round of photo direction
- SEO baseline: schema, sitemap, bot allowlist, Bing Webmaster
- Analytics and search console wired up
- Thirty days of post-launch fixes
Full
Most common$12,000 to $25,000
A business with a real catalog or service list, or one that wants a homepage story like the Crateworks case study.
- Ten to twenty pages
- Everything in Starter
- Structured product or service catalog with CMS
- Homepage story: scroll narrative, category pages, or interactive flow
- Programmatic SEO for repeatable page types
- Full photography direction across the site
- Sixty days of post-launch fixes
Enterprise
$30,000+
A multi-brand company, an ecommerce catalog with hundreds of SKUs, or a business that needs custom integrations.
- Custom scope
- Everything in Full
- Headless CMS with custom data model
- Third-party integrations: Salesforce, HubSpot, Shopify, custom APIs
- Ongoing performance work built into the engagement
- Retainer for maintenance and iteration
What moves the number
Two Starter builds can be three thousand dollars apart. This is why.
Whether you have copy ready
If you send us five pages of finished copy at kickoff, we build faster and cheaper. If we are writing from a blank page, expect the number to sit at the top of the band. Copy is where projects slow down.
Photography
Your own product or job-site photography is the cheapest option. A shoot we direct in your city is the middle option. Licensed stock is not on the menu. Sites that use stock look like sites that use stock.
Number of unique layouts
A ten-page site with one repeatable layout costs less than a ten-page site where every page needs its own layout. Custom homepage stories (like the Crateworks scroll) are a separate line item.
Integrations
A Calendly embed is free. A Salesforce two-way sync is not. If we need to talk to your CRM, ERP, quoting tool or MLS feed, that is scoped separately.
Versus the alternatives
The comparison you're already running in your head, written down.
| Feature | Formula Won Labs | Big agency | Cheap freelancer | DIY template |
|---|---|---|---|---|
| Real prices published on the website | ||||
| Custom homepage narrative, not a template | ||||
| You own the code | ||||
| Copywriting, photo direction and SEO baseline included | ||||
| Thirty days of post-launch fixes at no extra cost | ||||
| Cheapest price to start | From $6,000 |
The row we lose on is deliberate. A page that ticks every box is a pitch, not a comparison.
Questions we get asked
Straight answers.
Because two sites at the same page count can be twice as much work. A five-page site with one service is different work from a five-page site that catalogues 40 products. The ranges give you an honest zone. The number gets specific after a call.
Three payments. A third at kickoff to hold the calendar, a third when the design is signed off, a third at launch. If we blow a deadline that's on us, the payment stays where it is.
If you need a small site with no CMS, our productized $1,800 Starter build is a better fit. There are also good template shops for the smallest budgets and we will point you at one.
No, unless you want us to. Post-launch fixes for thirty days are included. After that you can hire us for a monthly retainer, or you can take the site and go.
Content. If you have photos and copy ready to go, the build finishes on schedule. If we are writing copy from scratch and directing photography for the whole site, expect the number to sit at the top of its band.
The specific number takes thirty minutes.
Tell us what you are building. We tell you which band, why, and what would push it up or down. No pitch deck.