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Formula Won Labs

[ Review Quality Audit ]

Your 4.8★ rating is hiding the real reason you’re losing the local pack

Google’s local algorithm doesn’t just count stars. It weights review depth, recency, owner responses, and reviewer authority. Two businesses with identical 4.8★ ratings rank dramatically differently because of these signals. We score your last 30 reviews on the 5 factors that matter, identify the gaps dragging you down, and hand you a punch list to fix. Free, 2-day delivery.

[ The hidden problem ]

Stars + count is what prospects see. Quality is what Google ranks.

On every dashboard you’ve seen, your review profile shows two numbers: average rating and total reviews. Both feel healthy. Meanwhile your local pack ranking is dropping, and you can’t figure out why. The real story lives in the data underneath those two numbers, and that data is exactly what Google is reading.

5

ranking factors Google’s local algorithm weights beyond stars + count

30

most-recent reviews scored on every factor, covering ~12 months of activity for most businesses

100

point composite Review Quality Score (RQS), your single number for review profile health

[ The scoring rubric ]

5 factors. 100 points. 1 score that explains why you’re ranking where you are.

Each review is scored 0-100 on every factor. Weights below sum to 100%. The aggregate RQS is your weighted average across all reviews.

25%

Length

Long detailed reviews carry more weight than 'great service'. We score every review on character count using a 6-band curve. Average review length is one of the strongest correlates of local pack ranking velocity.

25%

Specificity

Reviews that name actual services ('AC repair on a 2018 Trane unit') outperform generic praise ('they were nice'). We check for category-specific keywords, Google's auto-extracted review highlights, and multi-sentence structure.

20%

Recency

Google's local algorithm weights recent reviews heavily. A 4.9★ profile with no reviews in 18 months ranks below a 4.5★ profile getting 2 fresh reviews per month. We score using a freshness curve: <30d, <90d, <365d, etc.

20%

Owner response

Personalized owner responses (mentioning the reviewer's name AND specific service) beat templated 'Thanks for your review!' replies. Industry benchmark: 80%+ owner response rate, with 40%+ personalized.

10%

Reviewer authority

Reviews from Local Guides and high-volume reviewers carry more weight than one-time reviewers. We track the percentage of your reviews that come from authoritative profiles vs. drive-by accounts.

[ Process ]

Two business days from request to report

01

Day 0: Intake

You send us your business name + Google Maps URL (or place_id). If you’re running specific service campaigns, send the keywords you want us to validate against. We’ll use them in specificity scoring.

02

Day 1: Pull + score

We pull your most recent 30 reviews from Google, run each through our scoring rubric, and aggregate. We also identify the gaps: specific patterns dragging the RQS down (low specificity, weak owner responses, stale review velocity).

03

Day 2: Report delivered

We email you the full report: your score on each factor, how you compare with your top competitors, and the fixes that would move your score most. Want to talk it through? A 15-minute call is optional.

04

Next: close the gap

Fix the list yourself, or let us run it. Hosting Complete asks every finished job for a review, and the Review Jumpstart reaches your past year of customers in two weeks.

[ Pricing ]

Free

[ Audit ]

Free

/ no cost, no catch

  • 30 most-recent reviews scored
  • Composite RQS 0-100
  • 5-factor breakdown
  • Your top 3 competitors scored with the same rubric
  • Prioritized gap punch list
  • Full report within 2 business days of your request
  • Optional 15-minute call

[ Where this fits ]

After the audit

The Review Quality Audit reveals what’s dragging your local ranking. The fixes typically ship via the Local Visibility Audit (to map where the rank issues are geographically), or our ongoing Living Pillar Maintenance engagement which includes review velocity programs, owner response personalization, and review-prompt copy that actually generates specific, on-topic reviews.

Frequently Asked Questions

It's a one-time audit that goes beyond your star rating and review count to measure what Google's local algorithm actually weights: review depth, recency, owner response quality, and reviewer authority. We pull your last 30 reviews from Google, score each on 5 ranking factors (length, specificity, recency, owner reply quality, reviewer authority), and produce a Review Quality Score (RQS) from 0-100. The audit identifies the specific gaps dragging your local ranking down, even when your 4.8★ profile looks healthy on the surface.

Google's local pack algorithm doesn't just count stars. It weights review velocity (how recently customers reviewed you), review depth (long detailed reviews vs. 'great service'), owner response quality (personalized vs. templated), and reviewer authority (Local Guides vs. one-time reviewers). Two businesses with identical 4.8★ ratings can rank dramatically differently because of these signals. The audit reveals the gap.

A Review Quality Score from 0 to 100, a score for each factor (length, specificity, recency, owner response and reviewer authority), your new reviews in the last 90 days, your owner reply rate, a comparison with your top 3 competitors, and the 3 fixes that would move your score most. A 15-minute call is optional.

Three signals: (1) presence of category-specific keywords (e.g., for HVAC we check for mentions of 'ac', 'repair', 'install', 'duct', 'thermostat'), (2) Google's auto-extracted review highlights (Google's own NLP tags like 'Services: HVAC system maintenance'), and (3) sentence structure (multi-sentence reviews score higher than single-line stubs). Higher specificity helps your business surface for service-specific searches.

Yes. Competitor benchmarking is included. We run the same audit on the top 3 businesses on Google Maps for your category and show the scores side by side, so you can see where they are ahead of you.

We send the full report within 2 business days of your request. A 15-minute call is optional.

Because review profiles change slowly, there's no value in monthly monitoring of the same 30 reviews. Run the audit, fix what it reveals (typically takes 90 days to ship the response personalization, review velocity ramp, and review-prompt copy fixes), then re-audit in 90 days to confirm RQS improvement. If you host with us on Hosting Complete, every finished job asks for a review automatically.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.