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Formula Won Labs

[ Local Visibility Audit ]

See exactly where you rank in every neighborhood of your service area

Google Maps results change based on where the searcher is standing. You might rank #1 from your front door and #18 from three miles away. We map your ranking across 49 real coordinates in your service area, identify which neighborhoods you’re losing, and show you who’s beating you and where. Free, 2-day delivery.

[ The hidden problem ]

Your ranking changes with where the customer is standing.

Google Maps results vary by location. A searcher one mile from you sees a different local pack than someone five miles away. Standard rank trackers report your ranking from a single fixed location, which gives you almost no useful information about where customers actually find you.

49

real map points per audit, with a separate Google Maps search from each one

5

searches at most per audit: yours, plus others picked from your Google listing and what people in your area look for

Top 20

recorded at every map point, so you see who shows up instead of you

[ What you get ]

The full deliverable

Every audit comes back with the same four-part report. Same format we use internally on every client.

7×7 grid heatmap

49 real map points across your service area. We run a separate Google Maps search from each point. Color coding: green for top 3, amber for 4 to 10, orange for 11 to 20, red for not in the top 20.

Every competitor at every point

For each point we capture the top 20 right now: business name, address, rating, review count, website. Click any point on the heatmap and you see exactly who you're up against at that location.

Top 3 score for each search

How much of your service area you're winning. 32% means you rank top 3 at 32% of the points. Measured for each search, so you can see where you're strong and where you're weak.

Gap zones identified

Specific parts of your area where you don't show up at all. Your Google listing next to your top competitors, and what to fix first.

[ Process ]

Two business days from request to report

01

Day 0: Intake

You send us your business name, your address, and the search you most want to show up for. We add related searches from your Google listing and what people in your area look for.

02

Day 1: Run the grid

We set the 49-point grid around your business, search Google Maps from each point for each search, and record the top 20 at every point. Then we put your Google listing next to your top competitors to find what to fix first.

03

Day 2: Report delivered

We email you a link to the full report: the heatmap, the competitors at every point, and what to fix first. Want to talk it through? Book an optional 15-minute call.

04

Next: ship the fixes

Fix the list yourself, or hand it to us. The Growth Retainer works through it month by month, and we re-run the grid after 90 days so you can see what moved.

[ Pricing ]

Free

[ Audit ]

Free

/ no cost, no catch

  • 7×7 grid (49 points), up to 5 searches
  • Heatmap of your whole service area
  • Every competitor at every point
  • Your Google listing next to your top competitors, plus what to fix first
  • Full report within 2 business days of your request
  • Optional 15-min walkthrough call

[ Where this fits ]

After the audit

The Local Visibility Audit reveals where you’re losing. The fixes typically span: weak citation foundation (often 60% of the gap), inconsistent NAP data, thin GBP signals, or weak review velocity. Hand the fixes to us through the Growth Retainer or Living Pillar Maintenance and we ship the fixes that matter most.

Frequently Asked Questions

It's a one-time audit that maps your business's ranking in Google Maps across every neighborhood of your service area. We set a 7×7 grid (49 map points) around your business, search Google Maps from each point on up to 5 searches, and produce a heatmap showing where you rank, where competitors win, and exactly which neighborhoods are leaving money on the table. It is free. We send the full report, with the heatmap and every competitor at each point, within 2 business days of your request. A 15-minute walkthrough call is optional.

Most rank trackers query Google from one location and report a single ranking. Real Google Maps results vary heavily by where the searcher is standing. You might rank #1 from your home address but #18 from three miles away. Our audit captures the full picture: real searches from 49 different physical coordinates, showing your true geographic dominance pattern. It's the same methodology those tools use, run once for you at no cost instead of a monthly subscription.

Live interactive heatmap (color-coded by rank at each point) for each search, your top 3 score, every competitor at each point with rating and review counts, your Google listing next to your top competitors, and what to fix first. A 15-minute walkthrough call is optional.

Up to five. You tell us the search you most want to show up for (e.g., for HVAC: 'ac repair tampa'), and we add related ones, like the near-me version and a service from your Google listing.

7×7 (49 points), 2 miles apart, centered on your Google listing. That covers an area 12 miles across.

We send the full report within 2 business days of your request. A 15-minute walkthrough call is optional.

That itself is the most important finding. Your business has zero geographic visibility. The audit shows which competitors show up instead of you and compares your Google listing with theirs, so you can see what to fix first.

Because most businesses don't need monthly heatmap monitoring forever. Run the audit, fix what it reveals, then re-audit in 90 days to confirm the fixes worked. If you want us to ship the fixes, the Growth Retainer works through them month by month.

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.